Women and make-up

Ladies have been adorning themselves with make-up for centuries.Now new research has finally unravelled the reason women anticipate "a rush of optimism and anticipation." as they prepare to wear make-up.Researchers in Japan determined that there are distinct cognitive activities involved in a woman's perception of her face with and without make-up.
They came to the conclusion after monitoring the brain of a group of women using a brain scanner.The researchers found that when a woman sees her face without make-up, she anticipates how she'll eventually apper to others and a "reward system" is activated, releasing dopamine to give sensations of pleasure.Make-up contributes to building relationships with others and feelings of pleasure in women.